ok to beer fest

SAMUEL ADAMS OCTOBERFEST “FIND THE GOLDEN STEIN” PROMOTION

OFFICIAL RULES

NO PURCHASE NECESSARY

PROMOTION DESCRIPTION: The Samuel Adams OctoberFest “Find the Golden Stein” Promotion (“Promotion”) begins on 8/1/21 at 12:00:01 AM Eastern Time (“ET”) and ends on 10/31/21 at 11:59 PM (ET) (the “Promotion Period”). The Promotion consists of an instant win component (the “Instant Win”) wherein Instant Win prizes will be awarded throughout the Promotion Period, and 2) a random draw sweepstakes (the “Sweepstakes”) wherein one (1) “Grand Prize” (as described below) to award the Sweepstakes prize as the conclusion of the Promotion Period, as described herein. Participation in the Promotion does not constitute entry into any other promotion, contest or sweepstakes. By participating in the Promotion, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of The Boston Beer Company, Boston, MA 02210 (“Sponsor”), which shall be final and binding in all respects.

ELIGIBILITY: Promotion open only to legal United States residents residing in the United States (excluding the states of Arkansas, Kentucky, Virginia, and Washington, Puerto Rico and U.S. territories and possessions) and the District of Columbia (collectively, the “Territory”) who are twenty-one (21) years of age or older as of the date of entry. Employees, officers and directors of The Boston Beer Company (“Sponsor”), its parent company, subsidiaries, divisions, affiliates, suppliers, printers, distributors and advertising, promotional and judging agencies (collectively, “Promotion Entities”) and alcohol beverage retailers, wholesalers, distributors, importers, suppliers and other entities holding an alcohol beverage license (collectively, “Licensees”) and IRS dependents, immediate family members [parents, children, siblings and spouse]) and individuals residing in the same household (whether or not related) of the Promotion Entities and Licensees are not eligible to participate or win. Promotion is void in Arkansas, Kentucky, Virginia, Washington, Puerto Rico, U.S. territories and possessions and where prohibited by law.

HOW IT WORKS: During the Promotion Period, scan the QR code found on Point of Sale materials advertising the Promotion on display at participating on-premise locations in the Territory to be redirected to https://www.octoberfestsamadams.com/goldenstein (the “Website”) or go directly to the Website. At the Website, complete the registration form in its entirety and follow the on-screen instructions to play the Instant Win as directed. Once you have completed the Instant Win, you will be informed immediately whether you have won an Instant Win prize (subject to verification of eligibility); you will also automatically receive one (1) entry into the Sweepstakes. All requested information on the entry form at the Website must be completed to enter and to be eligible to win. Incomplete entries will be disqualified. Proof of entering information at the Website is not considered proof of delivery to or receipt by Sponsor of such entry. Except as contemplated in these Official Rules, personal information collected in connection with this Promotion will be used in accordance with the privacy policy found on the Website.

Limit one (1) Instant Win game play and one (1) Sweepstakes entry per person and/or per e-mail address in the Promotion.

NOTE: Internet entry must be made by the entrant, only at the Website. Entries made by any other individual or any entity, and/or originating at any other web site or e-mail address, including but not limited to commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Promotion. The use of any device to automate the entry process is prohibited.

Instant Win Grand Prize Winner Determination: One (1) computer generated winning time will be randomly generated for each Instant Win prize. If you are the first participant to participate in the Instant Win at or immediately after the randomly generated time, you will be a potential winner of the Instant Win prize indicated, subject to verification of eligibility and compliance with these Official Rules. You will be provided with instructions on how to claim your Instant Win prize during your online session. Odds of winning an Instant Win prize depend on the total number of eligible plays and the time and date upon which they are entered.

All entries must be received by the end of the Promotion Period in order to participate. The Website’s database clock will be the official timekeeper for online entries in this Promotion. In the event a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible. The Promotion Entities shall not be responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Promotion or by any technical or human error which may occur in the processing of the entries in the Promotion. The Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.

If due to technical, production or other errors, more Instant Win prizes are claimed than intended, the intended number of prizes as specified in these Official Rules will be awarded in a random drawing from all those submitting purportedly valid claims. No more than the number of prizes set forth in these Official Rules will be awarded. ANY POTENTIAL WINNING INSTANT WIN PLAY IS SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING. A "SCREEN SHOT" IS NOT PROOF OR EVIDENCE OF A WINNING PLAY AND/OR INSTANT WIN PRIZE. A PARTICIPANT IS NOT A WINNER OF ANY INSTANT WIN PRIZE, EVEN IF THE PLATFORM SHOULD SO INDICATE, UNLESS AND UNTIL SAID PARTICIPANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAVE BEEN VERIFIED AND SAID PARTICIPANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY AND IS VOID AND WILL NOT BE HONORED. The submission of a prize claim is solely the responsibility of the participant.

SWEEPSTAKES WINNER SELECTION AND NOTIFICATION: On or about 11/3/21, the potential Sweepstakes prize winner will be randomly selected from all eligible Sweepstakes entries received during the Promotion Period. The potential Sweepstakes prize winner will be notified by telephone and/or mail and/or e-mail, using contact information provided or collected at the time of registration. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within seventy-two (72) hours of the first notification attempt, or if a prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of a prize in accordance with the above procedure, after which the prize in question may go unawarded if it remains unclaimed. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential prize winner will be disqualified and an alternate prize winner may be selected. The odds of winning the Sweepstakes prize depend on the number of eligible entries received.

PRIZES / APPROXIMATE RETAIL VALUES (ARV):

Sweepstakes / Grand Prize:

One (1) Sweepstakes / Grand Prize is available. The Grand Prize consists of a trip for winner and one (1) guest (21 years or older) to attend Octoberfest 2022 in Munich, Germany (“Grand Prize”) (ARV $7,225). Trip includes: round-trip economy-class air transportation for winner and his/her guest between a major commercial airport near to the winner's residence and Munich, Germany; admission for two (2) to OctoberFest activities (exact activities to be determined at sole discretion of Sponsor); Sponsor-selected lodging consisting of one (1) room for four (4) nights (based on double occupancy) in Munich, Germany; and one (1) $1,000 pre-loaded, bank-issued gift card (for winner only - to be used for ground transportation and food expenses). Gift card is subject to the terms and conditions associated with its use. No transfer or substitution of trip elements will be permitted. Grand Prize trip must be scheduled through Sponsor or its designate travel partner. Grand Prize trip must be taken on specified dates in September 2022 - October 2022 as determined by Sponsor or prize will be forfeited in its entirety. Grand Prize trip must be booked by winner with the Sponsor by 12/31/21. Winner’s guest must be at least 21 years of age as of the end date of Promotion and will be required to complete, sign and return a liability and publicity release (“Guest Release”) within the same time frame as completion of “Winner’s Documents” (as described below). Winner and his/her guest must possess all necessary international travel documents (i.e. passport) (at his/her own expense) prior to awarding of prize, depart/return from/to the same major airport and travel on same itinerary. Grand Prize trip does not include taxes, tips, gratuities, ground transportation or meals (other than as noted herein), service charges, hotel room service, laundry service, alcoholic beverages, merchandise, souvenirs, local and long distance telephone calls, airport charges, or any other service or item not specifically described above. Sponsor reserves the right to structure travel routes and select hotels in its sole discretion. Grand Prize trip is not redeemable for cash. Actual retail value of prize may vary depending on location of winner’s residence and the destination cities and may fluctuate due to market conditions, changes in value of components, (e.g. air transportation and hotel rates) and other reasons. If Grand Prize winner does not travel with a guest, the Grand Prize will be awarded in increments appropriate for the Grand Prize winner only; and, in such case, the approximate retail value of the Grand Prize will be decreased accordingly, with Grand Prize winner not receiving any substitute prize or compensation. Should Grand Prize winner and/or their guest engage in anti-social, belligerent, unruly or otherwise inappropriate conduct in conjunction with award of Grand Prize trip (including but not limited to attendance at Oktoberfest activities), the Grand Prize trip will be terminated for Grand Prize winner and/or their guest, as appropriate), with Sponsor having no further liability to Grand Prize winner and/or their guest, as appropriate, under any legal theory. Should such behavior of Grand Prize winner and/or their guest be deemed by Sponsor to be particularly egregious or offensive, Sponsor reserves the right to seek all available legal remedies against Grand Prize winner and/or their guest, as appropriate, so as to protect its rights. In the event any scheduled activity in Munich, Germany associated with the Grand Prize and/or any other component of the Grand Prize is cancelled for any reason, including safety, health and/or welfare concerns, scheduling conflicts, cancellations, postponement, an event of force majeure, or for any other reason, Sponsor reserves the right, if possible, to reschedule such Grand Prize trip for alternate dates in its sole determination, but if the Grand Prize trip is not rescheduled, it shall have no obligation other than to award the remainder of the Grand Prize. The terms and conditions of any Octoberfest event tickets awarded as part of the prize will govern in the event it cannot be offered due to safety and health conditions, weather conditions, an act of God, an act of terrorism, civil disturbance or any other reason. Promotion Entities will not be responsible for health and safety conditions, weather conditions, Acts of God, acts of terrorism, civil disturbances, work stoppage, epidemics or pandemics, or any other natural disaster outside their control that may cause the cancellation or postponement of any Octoberfest related event. Octoberfest related tickets awarded as part of the Grand Prize are subject to venue restrictions, other terms and conditions as indicated thereon and may not be resold or offered for resale. Any such resale may result in disqualification and prize forfeiture without compensation of any kind.

Instant Win Prizes:

Four hundred (400) Samuel Adams branded Can Grips are available. The ARV of each Can Grip is $3.99.

Two hundred fifty (250) Samuel Adams branded Lederhosen Suspenders are available. The ARV of each pair of Lederhosen Suspenders is $10.00.

One hundred (100) Samuel Adams branded Koozies are available. The ARV of each Koozie is $3.00.

The total ARV of all prizes to be awarded in this Promotion is $11,621.00. Unclaimed prizes will not be awarded. All applicable federal, state and local taxes on prizes are the sole responsibility of the prize winner. The odds of winning depend on the total number of eligible entries received. Limit one (1) Sweepstakes Grand Prize and one (1) Instant Win prize per person in the Promotion. Grand Prize winner will receive an Internal Revenue Service Form 1099 for the ARV of the prize for the tax year in which the prize was awarded and agree to fully cooperate with Sponsor and its representatives as to its compliance with all applicable governmental reporting requirements, including by providing upon request his/her Social Security Number via Internal Revenue Service Form W9.

PRIZE CLAIMS: Sweepstakes Grand Prize claim must be received by 11/19/21. If received after this date, Grand Prize claim is void. By submitting a Grand Prize claim, you certify that you are 21 years of age or older. Grand Prize claims are subject to eligibility and verification by an independent judging organization whose decisions are final in all matter relating to this Game and are not subject to appeal. Potential Grand Prize winner will be required to complete, sign and return an affidavit of eligibility and liability and publicity release (“Winner’s Documents”) within seven (7) days of prize notification. In the event of noncompliance within this time period, prize will be forfeited without compensation of any kind. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification. Winners will be notified of prize verification of prize claim by mail and/or phone and/or email (if provided) at Sponsor’s discretion. Winners may not substitute or transfer prize but Sponsor reserves the right to substitute prize with a prize of equal or greater value. Unclaimed prizes or forfeited prizes will not be awarded.

GENERAL: Instant Win prizes will be sent to confirmed winners within 4 - 6 weeks of prize winner verification. No correspondence will be acknowledged. By accepting prize, winner releases and agrees to hold harmless Promotion Entities, Licensees, their respective affiliates, directors, employees, officers, and agents (“Released Entities”) from any and all liability, injury, loss or damage of any kind, including but not limited to personal injury or death, arising from or in connection with participation in the Promotion, or the awarding, receipt, possession, use or misuse of any prize and/or respect to participation in any prize related activity. Neither Released Entities nor their employees will have any liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the Promotion or any Promotion-related activities. Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Sponsor and its designees may use such entrant’s name, voice, likeness, biographical information and/or prize information in any and all media for any purpose, including without limitation, advertising and promotional purposes, without further compensation, notification, or permission in perpetuity and hereby releases the Promotion Entities from any liability with respect thereto, where allowed by law. Winner acknowledges that neither Sponsor nor its agents have made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize, including, but not limited to, its quality, mechanical condition or fitness for a particular purpose. Any and all warranties and/or guarantees on a prize, if any, are subject to the manufacturers’ terms therefore and winner agrees to look solely to such manufacturers for any such warranty and/or guarantee. By participating in this Promotion, entrants agree to be bound by the Official Rules and the decisions of the Sponsor, which are final and binding in all respects. Sponsor not responsible for any typographical or other error in the printing of the offer or in administration of the Promotion.

LIMITATIONS AND RELEASES: Sponsor assumes no responsibility for any damage to an entrant’s or any other person’s computer system or wireless phone which is occasioned by accessing the Website or otherwise participating in the Promotion, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature. Without limiting the generality of the foregoing, Sponsor is not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, or stolen entries or prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Promotion or the Website, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Promotion, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. No mechanically reproduced, illegible, incomplete, forged, software-generated or other automated multiple entries will be accepted. Sponsor reserves the right to modify, extend, suspend, or terminate the Promotion if it determines, in its sole discretion, that the Promotion is impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Promotion as contemplated herein. If the Promotion is terminated before the designated end date, Sponsor will (if possible) select and remaining winners in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR SPONSOR IN CONNECTION WITH THE PROMOTION SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE COMMONWEALTH OF MASSACHUSETTS WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OF CONFLICT OF LAW RULES OR PROVISIONS OF MASSACHUSETTS OR ANY OTHER STATE THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS. ANY ACTION REGARDING THE PROMOTION OR THESE OFFICIAL RULES MUST BE BROUGHT IN U.S. DISTRICT COURT FOR THE DISTRICT OF MASSACHUSETTS (SITUATE IN BOSTON, MASSACHUSETTS) OR MASSACHUSETTS STATE COURT IN SUFFOLK COUNTY, MASSACHUSETTS; AND, BY PARTICIPATING IN THE PROMOTION, YOU AGREE TO THE PERSONAL, EXCLUSIVE JURISDICTION OF SUCH COURTS AND WAIVE ANY RIGHT OF FORUM NON CONVENIENS, CHANGE OF VENUE OR THE LIKE. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AGREE TO BRING ANY SUCH ACTION INDIVIDUALLY (AND NOT AS PART OF A CLASS) AND WAIVE ANY CLAIM TO DAMAGES (CONSEQUENTIAL, INCIDENTAL, COMPENSATORY, PUNITIVE OR OTHER) OR ANY OTHER FORM OF REMEDY/RELIEF OTHER THAN YOUR ACTUAL COST OF PARTICIPATING IN THE PROMOTION (IF ANY).

WINNERS LIST: For a list of winners of prizes valued at $25 or more, send a self addressed, stamped envelope by 2/15/22 to: Samuel Adams OctoberFest “Find the Golden Stein” Promotion – Winners List Request, Dept #849059, P.O. Box 5053, Kalamazoo, MI 49003-5053. Winners list to be available after 12/15/21.

SPONSOR: The Boston Beer Company, Boston, MA 02210.

© 2021 The Boston Beer Company. All rights reserved.